Non-profits and charities face two big needs that will never go away: money and attention.
ReveNews.org was started with goal of helping these groups understand the tools and resources available to raise money and awareness online. Because budgets are small, staff limited, and the to-do list long, being proactive online may seem like a huge hurdle. At ReveNews.org, we focus on removing the obstacle to getting online by helping people understand the power of “cause marketing” and the opportunities available in one central, trusted location.
Simply engaging in cause marketing for the purpose of fundraising is not enough. Such efforts, whether they be purely social or tied into some sort of campaign, need to be done ethically and within the value code defined within the organizations charter. These efforts also need be done in a manner that avoids donor fatigue while providing additional tools to core supporters.
Our goal at ReveNews.org is to provide you with best practices, current industry trends, innovative new methods, and featured interviews from those leading the industry in cause marketing. Hopefully if you come here overwhelmed you’ll leave energized and ready to implement best practices that will make a difference to your organization.