Nonprofits Looking for Donations can Bank On It
The online world has been a boon to nonprofits in many ways, helping them generate awareness, engage volunteers, and raise money. Online fundraising through websites and social media is, of course, an increasingly important aspect of a nonprofit’s development activities. But there’s another sometime overlooked electronically-based avenue that may hold promise for nonprofits, and it …
Gamification Changes the Nonprofit World in 2012
While it is no secret that social gaming is become increasingly influential in the commercial world, its exact level of impact as a revenue and awareness building tool is genuinely impressive. Referred to as “gamification,” the practice of creating social games to engage an audience and reward contributors is helping businesses across the globe to make …
Your Secret Weapon: The Overlooked Power of the Blog
With the meteoric rise of Facebook, Twitter and other social media networks, it’s easy to forget about one of the original social media staples, the blog. It’s true that the popularity of blogs has waned somewhat, but there are a few things blogging can do for a nonprofit that social media cannot, such as, share …
3 Keys to Nonprofit Success: How to Measure Online Traffic
While a business focuses largely on profitability to determine its ultimate success, there are many numbers that a nonprofit may consider as indicative of success. One of them, of course, is fundraising revenue. Other numbers are critically important as well: for example, the number of new donors acquired in a year, the retention rate for …
Nonprofits Grow Up: Partnering with Professionals for Bigger Results
With an improving economy and the benefits of evolving technology driving prosperity at the turn of the financial year, nonprofits could be forgiven for thinking that they were about to enter an period of unprecedented growth. Indeed, the Nonprofit Research Collaborative suggest that 7 out of 10 nonprofits are expecting to exceed their fundraising exploits …
Younger, Socially-Conscious Consumers Represent an Opportunity for Donor Acquisition
Here’s some good news for nonprofits looking for new sources of donor acquisition: A majority of younger consumers are proving to be socially-conscious. So says a new research report from Nielsen, based on a survey of more than 28,000 online respondents from 56 countries. That could mean there is untapped potential in a younger demographic …
Going Global: Empowering Giving and Learning Throughout the World
While nonprofits are often focused on helping individuals in their local communities or nationwide, there is a growing number of charitable organizations that seek to effect global change. This is largely thanks to the increasing significance of social media as a global networking tool, which allows nonprofits to connect with a worldwide audience regardless of …
New Study Finds Smaller Nonprofits See Fastest Growth in Online Giving
Online giving has become a dependable channel for nonprofit organizations, and it is especially critical for smaller nonprofits, according to a just-released benchmark study by Convio, a leading provider of on-demand constituent engagement solutions. The Convio Online Marketing Nonprofit Benchmark Index Study, now in its sixth year, looked at data from more than 700 nonprofits …
Nonprofits Mobilize: 3 Tips to Make the Most of Your Mobile Website
With mobile commerce continuing to play an influential role in the way people shop, it’s becoming increasingly clear that cell phones are now the consumer’s best friend when it comes to product selection and making a purchase. Not only do more than 60 percent of consumers now buy gifts and book travel arrangements through their …
3 Facebook Apps That Nonprofits Need in 2012
With the recent announcement that digital calendar service DateKeeper.org has created its first ever Facebook application, there has been much speculation on the growing influence that social media has in allowing nonprofits to both market and organize their efforts. With more than 700,000 million users worldwide and an evolutionary ethos that continues to innovate, the …